Video Production | Shakespeare Media

Video Production & How It Can Benefit Your Business

The construction of video production New York can serve as a platform for a firm to disseminate information about its organization, product, or service. This platform can be used for instructional purposes, networking purposes, or marketing purposes. You can choose from a wide variety of alternatives, such as a film made specifically for you, existing content, animations, voice-overs, and music. Considering that videos account for more than 80 percent of all activity on the internet, producing videos for use on the internet is the most efficient approach to sell your company, product, or service.

Advantages of Video Production New York

  • The development of a higher level of trust as a consequence of the video production company NYC will benefit both you as the small business owner and your customers. Customers who trust many firms might win over by video, which might go a long way toward developing customer confidence. Not only is it possible to build trustworthiness through media content, but it is also possible to build recognition of your company’s brand among the audience you are trying to reach.
  • Instructional videos about your business and its products, as well as videos expressing gratitude to existing customers, are two types of videos that can be utilized to assist and increase consumers’ levels of confidence in your organization. Ninety-one percent of those surveyed between the ages of 25 and 34 stated that they respect the opinion of other customers just as much as they would take a friend’s or co-worker’s advice.
  • The amount of time customers spend on their computers watching videos is evident from the fact that video content consumption is becoming an increasingly popular trend. When learning about new products and services, respondents indicate that they choose videos over other types of information, such as ebooks, blogs, or visualizations.
  • Web video production is superior to written content in terms of both the amount of entertainment value it provides and the ease with which it can be consumed. When compared to reading, people who watch videos retain 95 percent of what they see, while those who ingest knowledge in printed form recall only 10 percent of what they read or hear. A company’s message can be conveyed to a larger audience using video more efficiently than it would be through written communication alone.
  • People rather interact with media content than conventional text posts if you are attempting to educate a potential customer about your business and what you can do for them. This is especially true if you are trying to educate them about what you can do for them in the way of products and services. Almost three-quarters of companies believe that the use of videos has helped their customers to have a better understanding of the products and services they offer.


The video production New York offers various benefits to small businesses, and those benefits, when well executed, can be highly lucrative for the organization. Participating in the development of web videos is required in order to gain an awareness of how online content may drive engagement and sales for any organization, as well as promote consumer trust and a better understanding of a company’s brand and products among consumers.